What is and why is a Brand Toolkit so important?
YOU’ve invested in a new logo
but without the correct tools
youR branding won’t work
There are many design components that need to be considered when designing a new brand identity. Without them your brand is simply a logo, with no personality and no way to express itself.
With a Brand Toolkit you have the main essential brand building blocks that can help a brand tell its story and interact with its customer audience.
The toolkit also acts as a go-to-bible defining how your brand communicates through design, it can also be used as a guidence for future marketing or simply to answer those common questions in the office, “Whats’s our main colour again?“ “What typeface do we use?“ ”Somebody’s on the phone saying we have sent the wrong logo!”
The main essential brand building blocks that we believe have to be considered are:
The company Logo – the singular most important visual representation of the brand
The colour palette – colour gives a brand its personality and helps differentiate from its competitors whilst visually supporting the brand positioning and underpinning the brands offer, services, and USP’s
The typeface – the brand typeface/fonts allows the brand communication to be distinct and individual
The Image bank – brand imagery is a key visual representation of the brand, as they say…
An image can say a thousand words
Additional supporting brand tools – such as iconography, illustration styles and copy writing guidelines can be added as required
WHAT’s IN YOUR TOOLKIT
The company Logo*
When originating a new logo we consider:
How the logo looks and works within the brand communication channels*
How the logo works at a smaller sizes*
How the logo works in mono / single colour / reversed out of a background or image*
How the logo represents itself in different shapes / forms, e.g. social channels*
How the logo works with a strap line*
How the logo integrates with additional partner logos*
How the logo can and cannot be used*
The logo supplied in the various designs and required file formats*
The colour palette*
When originating a new colour palette we consider:
A colour palette that has rationale and relevance to the brand and its proposition*
How the colour palette works across print and online matching Pantone special printing, 4 colour printing / digital printing, Hex and RGB colour values*
How the colour palette works, defining primary, secondary and supporting colours*
How the colour palette works across typography/ logo and examples of use of colour*
The typeface*
When originating a new typeface family we consider:
The correct typeface/ font family to reflect the brands tone of voice*
How the typeface reflects the brands tone of voice typographically, font weights, font alignment and suggested typographic style examples*
Supporting typefaces to support restricted font usage software i.e. Word, Power point*
Full recommendation of license software for each font including web safe fonts*
Your Image bank*
When originating an image bank we consider:
The images chosen recommended and reflect the brands tone of voice*
How the image is used and cropping recommendations*
How the images can and cannot be used
Guideline recommendations on choosing future supporting images*
Any image retouching treatment recommendations, i.e. images only to be used black and white, product cut outs, how shadows look under products etc*
(any images requiring retouching would be costed as a separate project)
Brand communication templates
Key brand communication templates to be included in the tool kit for future guidance on producing brand communications
Stationary suite templates & artwork
Business cards, letterheads, compliment slips, invoice and supporting finance stationary
MORE IN DEPTH TOOLS
We are also able to help you with establishing your copy content tone-of-voice and brand positioning, understanding and defining your target audience and helping you create a communication strategy and social media channel campaigns.
Brand toolkits are all individually tailored to each brand and can be added to and evolved over time, the amount of brand information in a toolkit is totally up to a client and the brand requirements, but we would always recommend at the very least, you start your new brand off with a Starter Brand Toolkit, which includes everything mentioned above shown with an *
Starter Brand Toolkits start from only £975